SMAC Brings Better Prospects to SMBs

The SMAC (Social, Mobile, Analytics, Cloud) stack is driving innovation inside enterprises of all sizes across the globe. It's not something companies are bolting into their existing systems to achieve more productivity or efficiency. SMAC is a journey to the 'digital enterprise', which transforms the way you do business and your interactions with your key business stakeholders.

For a large company that has been on the ‘traditional’ growth path for many years, embracing the new model calls for an overhaul and often requires significant effort. However, SMBs and start-ups can be quick to leverage this new wave of technology to achieve the global competences they have always been aiming for. Accessibility to knowledge, targeted marketing & sales, real-time insights and operation excellence are just few of the benefits they look for.

Increasing number of Gen-Y employees, and the proliferation of mobile devices and social networks have been driving the need for SMAC in the SMB space in India. The adoption of public cloud, social tools, analytics and mobility solutions among SMBs in the country has been rising steadily. We have many success stories on how smaller companies have effectively used social or mobile or analytics to improve customer interaction and satisfaction.

However, a substantial number of small and mid-sized companies remain unaware about the business benefits of SMAC and how these four technologies can work in tandem.

CXOs of SMBs need to be the drivers of this change and not get prejudiced by an unsuccessful implementation in the past. The SMAC nexus is an inevitable element for SMBs in improving their product development, GTM, customer interaction, partnerships and profit.